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How do you protect your sales pipeline against Bot disinformation?

White Paper

We take a realistic look at why we need to be aware of and protect our sales pipeline from the threat of disinformation and fake news.

DOWNLOAD WHITE PAPER

Bot disinformation could ruin your sales pipeline and business growth plans. In this White Paper, we discuss what you need to know and how you can protect your sales pipeline.

Disinformation and fake news are not a new phenomenon or threat. However, with the disruption caused by the COVID-19 pandemic, our attitude towards Artificial Intelligence (AI), bots and robots are becoming more accepting. Consequently, we risk viewing AI through rose-tinted glasses that lowers our guard, protecting our sales pipeline against bot-generated disinformation.

This White Paper will unpack why, post-COVID-19, protecting our sales pipelines and forecasts must be a business priority.

About the Author

Treve Wearne is the founder of Nazca Services Limited. Treve supports businesses and sales teams positioning themselves and increasing sales revenues. Improving sales forecasts, talent development and retention in the most challenging business environments.

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