What is the human cost of not having an inspiring business purpose?

Tony is a strong and conscientious manager who has earnt the respect and loyalty of his team. The economy is picking up and so...

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What can we learn from screenwriters? Part 2

In the first article, I considered some of the skills the world’s best screenwriters use to create their stories. Their disciplines searching for the...

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What can we learn from screenwriters? Part 1

The value using storytelling developing a sale is widely recognized as a powerful tool to gain a competitive edge. Cleverly structured and delivered to...

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